Get to the soul of your business
A guided brand strategy experience to bring clarity, confidence, and alignment to your brand.
You know what you do. You just don’t know how to talk about it.
You know your business and who you serve. You’ve got the systems and processes dialed in. But when you sit down to write your website copy or social captions, the words escape you.
You’re in your business so deep that you can’t see it clearly from the outside anymore. And every time you try to explain what you do, it either sounds too generic or too industry buzzword-y.
That’s what Getting to the Soul of Your Business is designed to do:
Help you see your brand clearly again, speak confidently about what you offer, and finally connect the dots between your vision and your messaging.
Without strategy
You POUR money into campaigns that don’t connect
You waste time attracting the wrong audience
you lose confidence and stop showing up with conviction
how it works
Step 1: Discovery Session
We’ll dig into the heart of your business with a 1 hour Discovery session, a series of thoughtful questions designed to get to the true essence of your brand.
Step 2: Strategy Presentation
Two weeks later, you’ll get your Brand Strategy Deck — a complete roadmap for your message, voice, and visuals. It’s the guide your team can use to keep every piece of marketing on-brand and on-purpose.
Step 3: Implementation Support
Your strategy becomes your roadmap, ready to guide your copy, visuals, and marketing. You can run with it on your own, or we can keep collaborating through logo design, web design, or ongoing creative direction.
Why I Built This Process (and Why It Works)
Over the years of designing logos, I noticed a pattern: My clients weren’t struggling with visuals. They were struggling with words.
Every design project started with a deep discovery interview, and what I realized was this: a logo means nothing without the substance of a well-thought-out brand behind it.
Design is the expression of a brand, but communication is the engine that keeps it running.
I created this process to help founders like you find the clarity underneath the visuals, so your marketing finally works as hard as you do.
Because when your brand story clicks, everything else fires on all cylinders.
“This process taught me about letting go and leaning in...the lightbulb goes off and you say, yes... oh my goodness YES! If you are looking to bring your vision to life with a thoughtful approach than it’s an absolute no-brainer. Stepping up and differentiating my brand was key to building its legacy. It isn’t about the quick fix (as much as I wanted it to be) it was about developing and refining. Service was unmatched. Well worth the wait! ”
“Don’t hesitate...embrace the process that Meredith takes clients through. The work is bigger than logos and graphics - it’s about identifying the soul, purpose, mission, vision and unique aspects of an organization and the people who guide the organizations. ”
Projects like these all started here with clarity, strategy, and soul work that guided everything that came after: their logo, their website, their voice.
You started your business for a reason.
This is your chance to reconnect with that original spark and speak from the heart of what you do.
This is for small business owners, solopreneurs, founders and marketing teams who:
Can feel the spark in their business, but can’t find the words for it
Have all the passion but zero tolerance for “meh” marketing
Want strategy with substance and a bit of spark
Are ready to stop guessing and start growing
Are you ready to really meet your brand and fall head over heels? Let’s get into it!
