Why great branding is more than a logo
A behind-the-scenes look at how The Community Roanoke found clarity, confidence, and a brand with legacy.
What happens when you stop settling for “just a logo” and start investing in your brand’s full potential?
That’s the decision The Community Roanoke made when they came to Jones Street Creative. The founder knew she wanted more than a decent design. She wanted a brand that felt like an extension of who she is—something thoughtful, collaborative, and built to last.
“I needed something more than just a logo. I needed a complete brand kit… Having something professionally crafted based on my direction and feedback was of the utmost importance. I just couldn’t do that on my own.”
Together, we worked through a full brand strategy process: defining purpose, personality, voice, and visuals that felt not only aligned, but alive. It wasn’t about fast fixes. It was about clarity and creative direction.
And the result?
“I feel confident. I feel like I have options now and every piece flows seamlessly together. The end result feels like an extension of who I am… Stepping up and differentiating my brand was key to building its legacy.”
If you’re feeling the nudge that your brand needs more—more clarity, more cohesion, more direction—I’d love to work with you.
This is not a logo. This is legacy work. And it’s worth it.
